Brand management is more than creating your logo or launching a new marketing campaign. Many of branding's costs occur in maintaining-- or repairing-- the brand you already have.
DIMENSION N... addresses what is most often ignored-- formalizing the processes for communicating your brand platform and the methods for implementing it. We start by looking at the existing processes, tools and behaviours that impact how your brand is communicated and perceived. We finish by helping you to re-create sound business processes, simple tools and consistent behaviours that maintain your brand image.
